Jeff Bates


Jeff Joined Bob Cook Sales in 1989. His experience began in his home state of Pennsylvania working for Automotive Retailers and Wholesalers in the Performance Aftermarket before moving south to the Charlotte area. In 2006 Jeff joined the new management and ownership team. His experience, insight, and passion will continue to help BCS grow along with our Clients and Customers.

Jeff handles a diverse customer base that includes large Performance Warehouses, Niche Marketers, Professional Race Teams, Engine Builders, and the Retail Chain of Advance Auto and Car Quest. Jeff also enjoys a strong relationship in and around the NASCAR/Circle Track racing industry, based in and around the Charlotte area.

Jeff served seven years on the SEMA Board of Directors, as well as on its Executive Committee. Jeff has been honored with several “Representative of the Year” awards from manufacturers and customers. Jeff maintains a pulse on all aspects of the business, but is also an enthusiast which gives him insight into trends and emerging markets.

Products Represented


Bob Cook Sales acts as a representative of aftermarket manufacturers, enhancing in the communication between jobbers and the manufacturer.

  • Auto Accessories
  • Off-Road & 4WD
  • Performance Racing
  • Performance Street
  • Light Truck Accessories
  • Heavy Duty Products
  • Street Rod & Custom
  • Tools, Equipment & Service


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